Hi, I’m Jung Yoon, a Brand Experience (BX) Designer and creative director dedicated to building impactful visual identities. I have led numerous brand identity and character design projects, specializing in end-to-end branding for large-scale public institutions—including Chungbuk National University, Gyeonggi Transportation Corporation, the Ministry of Land, Infrastructure and Transport, and the Korea Financial Telecommunications & Clearings Institute. My work in this sector covers everything from initial strategic planning to the establishment of comprehensive design guidelines.

My career also includes serving as a graphic designer at Samsung Electronics’ Corporate Citizenship Office. During this time, I successfully executed the brand identity for the collaboration between Samsung’s CSR initiatives and the 2024 Paris Olympics. Currently, I serve as the BX Design Lead at Caliverse, a subsidiary of Lotte Innovate that operates a hyper-realistic metaverse platform and 3D content business. By actively integrating the latest AI technologies into my creative process, I strive to push the boundaries of design and deliver future-forward, immersive brand experiences.